
Privacy Statement
This page gives important details about:
- How Opto Health collects and uses the personal information of the people who work for our customers.
- Our processing of personal information on behalf of emergency departments.
Collection and use of personal information of the people who work for our customers
Overview of how we use your personal information
Summarised below is how Opto Health uses your personal information.
Personal Information you provide or which we collect from public sources (like LinkedIn or on-line publications) |
What it is used for and why we collect it |
Your personal business details
(name, email, telephone number, address, role in customer/prospective customer, location).
Information created as part of communications between us before or during the provision of our services. |
Contact you about, or send you information on, Opto Health and its products and services. |
Administer and record your attendance and participation in our webinars and other events. |
- Responding to your enquiries
- Engaging with you as a representative for the business you work for.
|
Providing our services to the business you work for. |
Protecting our legal rights; administration, quality, and training; and system and product development. |
What we use your personal information for
Promoting the services of Opto Health companies
We may obtain your personal business contact details (such as email, telephone number, address, position) from you directly or from publicly available sources (like LinkedIn). If you have attended an event (including an event we may host through a third-party provider), we may also receive these details from the event organiser or third-party provider.
Where we are allowed, we will use your personal information to contact you about, or send you information on, Opto Health’s services. This may be because:
- you have requested them, or
- we feel our services may be of interest to you, given your position in the business you work for.
We always follow applicable direct marketing rules. If you want us to stop promoting our services to you, please let us know. You can also opt-out of receiving our direct marketing emails at any time.
Enquiries
You may make an enquiry about our services (for example, through our contact page). If you do, we use the information you give us to:
- provide you with information about our services;
- respond to and manage your enquiries and requests; and/or
- manage any pre-contract discussions between Opto Health and the business you work for.
Using our services
When we provide our services, we will collect and use your personal information. Any personal information you give us, or which we obtain, when providing our services will be used for:
- providing our services in accordance with our contract with our customer (the business you work for); and
- managing our relationship with our customer.
Other uses of your personal information
Enforcing legal rights
We will use your personal information for the enforcement or protection of our legal rights.
Administration, quality, and training
We will use your personal information to:
- help administer our business (including in accordance with legal or other obligations we must meet);
- manage our relationship with you;
- maintain quality standards; and
- design and deliver internal training.
System and product development
Your personal information is used to support the development and improvement of our systems and products. This can include using your information for:
- the purposes of surveys; and
- providing your personal information to third parties so they can provide services to us in respect of system and product development or improvement in accordance with our instructions.
Who else gets your personal information?
Opto Health does not disclose your personal information for a business purpose except as set out in this Privacy Statement. Your personal information is never otherwise sold or shared to third parties.
To help us provide our solutions and services, the personal information described above may be disclosed to third parties who provide services to us, including:
- information technology and information services providers;
- other third-party service providers; and
- professional and other third-party advisers.
These third parties can only use the personal information to provide their services to us or to support our delivery of our services to you. They must follow our instructions and are not permitted to sell or share your personal information.
Your personal information is not disclosed to anyone else.
In certain circumstances, we may be obliged to disclose your personal information to a public authority in response to a lawful request or to respond to legal process. We will only make such disclosure to extent such request is lawful.
If you do not wish us to disclose your information to a third party or use it for a purpose that is materially different from the purposes for which it was originally collected or subsequently authorised by you, you can inform us by using the mechanisms detailed in “Your rights” below.
How long do we keep your personal information?
We will only keep your personal information for as long as we are legally required, or if longer, for the period the personal information is needed for the purposes we have collected it.
Lawful use of your personal information
We only use your personal information if lawfully we can do so.
As our customer will be the business you work for, our use of your personal information is in all cases necessary in Opto Health’s legitimate interest in conducting and managing our business (for the purposes we have described above) and enforcing our legal rights.
You do have the right to object to this processing and can do so by writing to us at our address or emailing us. If you do object, this may affect our ability to provide our services and solutions to the business you work for.
In some cases, we may ask for your consent to send you information and materials about Opto Health’s services. In this case, our lawful use of your personal information for this purpose remains Opto Health’s legitimate interest (as described above), but your consent is provided for the purposes of meeting the requirements of direct marketing laws.
Transfers of personal data
Opto Health is a company based in this UK. However, some of our service providers are based in the European Union or the United States. Your personal information will be transferred to these locations, but only for use by Opto Health for the purposes described in this privacy statement. In each case, these transfers are subject to appropriate safeguards as prescribed by law. If you wish to receive further information on these transfers and the safeguards in place, please contact us at dpo@optohealth.co.uk
Your rights
Data controller
You can at any time contact Opto Health Limited in respect of the use of your personal information:
Opto Health Limited, 71-75 Shelton Street, London, WC2H 9JQ.
Our Data Protection Officer
Opto Health has designated a Data Protection Officer. The Data Protection Officer can be contacted by emailing: dpo@optohealth.co.uk
Accessing, deleting, rectifying and moving your personal information
In addition to the right to object to the processing of your personal information, you also have the right to:
- access your personal information and have disclosed to you what personal information we have collected and used, and for what purposes;
- require us to delete your personal information;
- rectify any personal information we hold that is incorrect; and/or
- have your personal information transmitted to another data controller.
Where applicable, if you want to exercise these rights please let us know using the contact mechanisms identified above. You may ask you to provide sufficient information to verify and complete your request. Subject to the rights you have, and to any legal or other requirements, we will complete your request within thirty days.
Lodging a complaint
You can at any time complain about our processing of your personal information with the following data protection authority:
UK’s Information Commissioner’s Office.
You can obtain contact details at: www.ico.org.uk
This statement was published on [ 14th August] 2025. If you wish to see prior versions of this statement, please contact us.
Our processing of personal information on behalf of customers
The services provided by Opto Health to emergency departments includes the processing of personal information on their behalf. When we do this, we only use the personal information under their instruction and never for our own purposes. We are not the controller of this personal information, and the emergency department always remains responsible for it.
If you have questions about our processing of your personal information on behalf of an emergency department or wish to exercise your rights to access that personal information, please contact the emergency department or review their privacy notice.